Our Mission
Protahi’s mission is to restore accountability, clarity, and confidence in delivery, in environments where failure is costly and pretending everything’s fine is no longer an option.
We step into real operating environments and take responsibility for outcomes. Not strategy theatre or advisory at arm’s length. Through direct ownership of service performance, decision paths, and execution, we help organisations succeed. We focus on fixing what’s broken in customer-facing and operational systems, using technology, including AI, only where it measurably improves reliability, resolution speed, and trust.
We integrate Treaty, cultural, and engagement obligations into delivery without reducing them to compliance optics. Protahi actively employs and engages Māori consultants, creating practical pathways into senior leadership roles.
The Team
Edward Stanaway
Founder and Principal Consultant
Edward Stanaway is a hands on service delivery and operations consultant who helps organizations use technology and AI in practical, customer-focused ways. He works from more than 20 years of real business and customer service experience, and approaches problems from a customer perspective, improving service quality, clarity, and reliability across complex and high-stakes environments. He holds multiple qualifications, including a Master in Public Policy from University of Auckland.